At the heart of his practice being the play of type and image, and at times, type as image, Haggai has worked as a Graphic Designer and Typographer for 30 years.
In the early '90s, after graduating from the Bezalel Academy of Art & Design in Jerusalem, Haggai was hired by the Michael Peters Group of London, the firm responsible for rebranding Shell, Tropicana, Phillips, Seagram’s, and Knoll. Upon moving to New York, he worked with Chermayeff & Geismar Associates designing corporate identity systems.
After teaching graphic design and typography in New York and abroad for the last 25+ years, Haggai believes his purpose as a teacher is not to enforce his own design values, but to explore with students in a workshop setting. He welcomes a wide array of aesthetic and cultural approaches, and encourages student independence and initiative.