Elective


Type as Idiom  GD 335
 

Letterform design and typography deal with the formation, organization and structure of character sets in order to convey information. An outstanding cultural achievement of mankind, the notation of language by means of alphabetical characters and ideograms are everywhere, though how can they be pushed… manipulated even?





While expanding the boundaries of typographic structural norms and legibility of form, you’ll embark on an exploration of advanced optical sequencing, word/image juxtaposition, eclectic type stylization and contemporary type construction methodologies integral to your studies as a designer.

Addressing possibilities inherent in optical sequencing based on the "objective" methodology of Gerrit Noordzij and post-structural design vernacular of Katherine McCoy, students will also have the opportunity to produce a document in the form of a class publication or website that showcases the work produced collectively by the group.













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